Somos Votantes and Somos PAC Announce Over $3.6 Million Investment to Reach Latino Voters in Nevada
Building on their investments in Texas, Wisconsin, Arizona and Michigan, Somos Votantes and Somos PAC are meeting Latino voters in their communities ahead of the November 3rd election
WASHINGTON, D.C. — Today, Somos Votantes and Somos PAC announced a combined investment of $3.6 million to reach Latino voters across Nevada ahead of the November 3rd election, building on the organizations' ongoing work in the state and recent investments in Texas, Wisconsin, Arizona and Michigan.
Somos Votantes launched a $2.3 million non-partisan voter education program to listen to Latino voters' top concerns, connect them to community resources, and provide information on voter registration — building on the organization's year-round civic engagement work across the country. The program will meet Latino voters where they are in communities through door-to-door canvassing, site-based outreach and community events.
"Nevada's Latino voters are working harder than ever just to keep up, and they deserve to be heard," said Melissa Morales, founder and president of Somos Votantes. "That's why Somos Votantes is on the ground listening to what's actually keeping families up at night, providing them with economic resources and making sure every voter has the tools and information they need to make their voice heard this November."
Separately, Somos PAC launched a $1.3 million program to persuade and mobilize Latino voters in support of Democratic candidates in Nevada — including AG Aaron Ford in the race for the governorship and Susie Lee in the NV–03 race. The program is anchored by door-to-door canvassing, digital advertisement, direct mail and community events, delivering bilingual, contrast-driven messaging directly to Spanish-speaking and bilingual households.
"Latino voters continue to be an ever growing political force in Nevada, and they have the power to decide what happens up and down the ballot this November," said Melissa Morales, founder and president of Somos PAC. "Somos PAC's investment will ensure Latino voters learn more about how Democrats like Aaron Ford and Susie Lee plan to fight to grow our economy by raising incomes and lowering costs. Our work is long-term — we were founded to build lasting trust with our community, not treat Latino voters like a short-term transaction."
The Nevada investment builds on Somos Votantes and Somos PAC's history of running some of the largest independent Latino civic and voter engagement programs in the country, and follows the organizations' latest state-by-state polling, which found deep economic concern and an unsettled political landscape among Latino voters in the state. Economic concerns tied to the Iran war are especially pronounced among Latino voters in Nevada, with 92% expressing concern about rising inflation, 83% about increasing gas prices, and 84% about costs to taxpayers.
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About Somos Votantes and Somos PAC
Somos Votantes, and its sister organization, Somos PAC, are Latino-founded organizations that run some of the largest independent Latino civic and voter engagement programs in the country. We envision a nation where hardworking Latinos have the opportunities and tools to fully participate in our democracy. Somos Votantes seeks to empower hardworking Latinos in shaping the future of our democracy, primarily through non-partisan civic engagement programs, by increasing our participation in elections and advocating for progressive policies. Somos PAC focuses on electing progressive candidates.
Visit https://www.somosvotantes.org/ and https://www.somospac.org for more information on this program and other projects.